Demand for fertility care services is at an all-time high as a result of four key drivers: an increased awareness of services, shifts in cultural perspectives around infertility, higher rates of chronic health conditions impacting fertility, and changes in reimbursement and employer benefit trends. 如下所示, there is strong growth potential forecasted for the fertility market, spawning organizations to consider significant investments to improve access to fertility care.
在我们的 关于生育护理的三部分博客系列, we will first summarize the major opportunity areas in the fertility care space, and then discuss the key market trends highlighting current organizational approaches to funding and executing on these investments.
投资机会
In 2022, the value of the US fertility market was estimated to be $7.90亿年. 该值被投影到 超过两倍 六年后,增长到16美元.到2028年将达到80亿美元. This extreme growth presents a major opportunity for investors, 包括医疗保健提供者, 私募股权(PE)公司, 初创企业, and the creators of related supplies and equipment, to continue pursuing innovations in fertility care. By supporting initiatives that remove barriers to care, these investors can spearhead positive change in the industry and provide a competitive advantage to organizations looking to diversify women’s health services.
The table below outlines common barriers patients face in accessing fertility care and the related opportunities that should be considered by groups looking to invest in the success and sustainability of their women’s health practice.
投资市场趋势
To execute on the opportunities above and better serve their patients, organizations are accessing capital and expanding their partnerships via innovative approaches, 五个主要的市场趋势证明了这一点.
- 市场整合: Independent clinics are either being acquired or affiliating themselves with larger organizations at a rapid rate. Partnering with a larger institution can provide economies of scale and the necessary capital to invest in the clinic and its patients.
- 来自私募股权公司的资金: In 2018, 15% of practices listed on the CDC’s Fertility Clinic Success Rates Report were affiliated with a PE firm. This number only continues to rise, generating additional opportunities for innovation and growth. The capital provided by PE firms allows fertility clinics to execute on key business strategies that will improve their market share, 比如购买最先进的设备, 提供福利以吸引有技能的员工, 增加营销支出. Patients also reap the benefits of this capital through optimized operations (e.g., advanced technologies, standard care pathways, flexible payment plans).
- 雇主的好处: The number of organizations incorporating fertility diagnostic testing and treatment into their standard employee benefits packages has been steadily increasing over the past 10 years. Over 42% of large-scale organizations and 27% of smaller-scale organizations have incorporated IVF as a medical benefit as of 2020. With coverage being crucial for increasing patient access to fertility services, there is an opportunity for employers to partner with payers to negotiate networks that include these services.
- 初创企业投资: In 2021, venture capitalists raised $345 million—a 35% increase from 2020—to invest in fertility care 初创企业. Investors have financed a wide range of services provided by 初创企业, 包括生育能力测试试剂盒, 精子和卵子冷冻bet8娱乐, 周期跟踪, and assistance for employers looking to enhance their fertility benefits. This increasing investment will only continue to drive improvements to existing care pathways and enable the integration of innovative services that double as market differentiators.
- 第三方bet8娱乐: Third-party services aim to improve outcomes, drive lower spend, and improve the patient experience. One such example is third-party payer clearance services focused on fertility coverage administration, which employers are increasingly calling on to improve the coverage administration experience for employers, 健康计划, 和病人. 除了, third-party coaching services play a vital role in fertility treatment by offering therapeutic and educational support for individuals and couples.
妇女保健是一个统一体. 相应的投资.
Health systems have the opportunity to serve their patients across the whole spectrum of women’s health, 从生育保健到更年期医学, 通过战略性地投资创新解决方案. Health systems must ensure they have a comprehensive women’s health strategic plan and ensure operational effectiveness to attract and retain patients across the continuum; this ultimately promotes financial sustainability and growth.
Look out for the final installment of our blog series, where we will address key components of providing patient-centric fertility care.
Considering diversification or expansion into fertility care? 心电图可以与您合作制定战略.
编辑:Emily Johnson
¹ “US Fertility Clinics Market to 2028: Increasing Awareness of Fertility Treatments Drives Growth.”
²2021年全国ART总结,CDC.
出版于2024年8月14日